The Road to 100% Tire Circularity: ELTs Going Full Circle
This webinar series is brought to you by the USTMA in collaboration with the Tire Recycling Foundation, as part of broader efforts to educate, foster collaboration, enhance access to research and resources, and showcase best practices to accelerate the expansion of the end-use markets for End-of-Life Tires (ELT).
The Case for Expanding ELT Markets
ELTs represent a major opportunity to advance the circular economy through smart, scalable recycling. According to USTMA’s 2023 ELT Management Report, tires remain one of the most recycled and reclaimed products in the country. For over 34 years, USTMA has worked alongside stakeholders to achieve a 94% reduction in end-of-life tire stockpiles in the U.S. However, the recycling system is not without its challenges, and as ELT generation continues to outpace consumption, active state ELT programs with an added focus on creating and maintaining these innovative markets is a beneficial and successful path forward.
Up Coming:
From Tires to Everyday Products: The Growing Market for Commercial Products Made From Recycled Tires
October 30, 2025 | 2 pm ET
Ground rubber consumes about 28% of all U.S. scrap tires, making it one of the largest and fastest-growing end-of-life tire markets. This webinar spotlights commercial products made from recycled tires, also called molded & extruded products, i.e., mats, flooring tiles, and other surface materials we encounter every day. With 25% recent growth fueled by innovations like odor-reduced and higher-quality recycled rubber, plus strong global market growth projections, these products demonstrate how recycled tires can deliver practical, sustainable solutions at scale.
What You’ll Learn:
- How tire-derived molded and extruded products are created
- Market growth drivers and emerging application possibilities
- Recycled rubber innovations expanding product performance
Real examples of successful industry-government collaborations moving tires out of stockpiles and into ground rubber
Join host John Sheerin and leaders from the molded products industry to explore how these innovative tire-derived materials are shaping durable, sustainable and cost-effective solutions through strategic partnerships.
The conversation continues online with hashtags:
#GroundRubber #TireRecycling #EndofLifeTires #CircularEconomy #USTMA4ELT